How An Obscure YouTube Account For Truckers Became The Biggest Thing In Social Media This Week

It's not often you see advertisements for big rig, commercial trucks. After all, the market for those massive vehicles is pretty much limited to small business owners and large corporate executives, who are more likely to make their capital investments based on the physical capabilities of the vehicles rather than a clever marketing campaign. But over the past year and change, Volvo Trucks has managed to do something rather impressive in a space where most of their competitors simply aren't foun...